50 North takes great care to work with and recognize that each of our valued clients is unique, with different reasons and goals for selling. Most firms adopt a cookie cutter approach for each and every listing. Instead, we take a personalized approach with each of our clients, assuring your goals are reached.
50 North creates a tailored marketing plan for each client. You’ll begin by sitting down with one of our experienced yacht consultants to discuss your wants and needs, how aggressive you want to be, and how to best position your boat to accomplish your goals.
Dynamic Marketing Solutions
We don’t stop at standard industry practices; we believe in going above and beyond to market your yacht. We draw on our extensive experience to design an individualized plan designed to accomplish your specific goals. Every transaction is highly dynamic; you’ll communicate with your broker frequently throughout the process to continually evaluate and adjust. The economy isn’t static. The market isn’t static. Your marketing plan shouldn’t be static either.
OUR UNIQUE VALUE PROPOSITION
Your personalized plan may include some or all of the options below, in addition to the ideas we come up with together.
- Inspection and Report: 50 North is the only firm to offer a FREE Bow-to-Stern pre-listing inspection and report. This gives you the opportunity to address and correct any issues before they come up on a pre-purchase survey.
- Dedicated Website: A website is created exclusively dedicated to the promotion of your vessel. A 50 North Exclusive!
- Spec Sheets: Accurate, Complete and up-to-date specification sheets are prepared.
- Web Advertising: 50 North will list your vessel for sale on all the major Multiple Listing Sites available, maximizing exposure for your vessel.
- Social Media Marketing: Using our strong presence in Social Media, we can significantly increase exposure of your vessel to prospective buyers.
- E-Blasts: Marketing e-mail blasts advertising your vessel are sent out to our extensive client database and to Yacht Brokers across the globe.
- Prime Waterfront Locations: Our San Diego & Miami offices garner plenty of foot traffic, so your vessel will have a presence in the heart of the boating communities of both Southern California and South Florida.
- Professional Photography: A photographer captures beautiful, high-quality images of your yacht.
- Video Features: Video is not only a fantastic tool to engage prospective buyers, it also drives web traffic to see the boat, more than just standard photos.
- Print Advertising: Advertising your vessel in Regional and National yachting publications gets your boat in front of more people. While print advertising is quickly losing effectiveness and popularity, we believe there can be a place for this if done properly.
- Boat Show Presence: We participate in all the major regional and International Boat Shows in both Florida and California. We can display your yacht and ensure excellent representation during the show with knowledgeable personnel, excellent signage, marketing materials & promotion. For shows you choose not to participate in, we will still represent your boat to all prospective buyers with signage and marketing materials.
- Personal Availability: Your broker will ensure quick boarding for qualified clients and co-brokers who would like to inspect your vessel.
- Discounted Brokerage Slips: Discounted slips are available at our San Diego and Miami facilities for our exclusive clientele. Contact us for more details.
- Service and Yacht Management: All your boating needs are cared for by our experienced in-house service team, making us a true full service organization.
The economy, the market, and depreciation are all factors that could impact your sale; having a knowledgeable and dedicated team to represent you is essential. 50 North will work tirelessly to get you the best price possible in the shortest amount of time.
With offices in California and Florida, we have access to some of the industry’s most valuable resources. As active members of the local and international yachting communities we have a wide network of professional connections all over the world. When you work with 50 North, you’ll get individual attention and expertise coupled with the resources and scope of experience required to execute even the most complex transactions.
Are you ready to sell? Contact us today to set up a free consultation.