August Market Report: Signals of a Strengthening Boat Market

As August winds down, California boaters are making the most of peak season. The next few months remain some of the best of the year for time on the water, and the market continues to reflect steady, selective activity. Inventory has expanded again—both on the brokerage side and with non-current new models offering compelling values—creating opportunities for well-prepared buyers.

California Sales Snapshot (July 15 – August 15)

Reported sales across California remain steady, with the most momentum where buyers are focused on value and opportunity:

  • 45 boats sold between $100K–$250K (flat from prior 30 days)
  • 29 boats sold between $251K–$500K (up sharply from only 15 in the previous 30 days)
  • 13 boats sold between $501K–$1M (up 2 from the previous 30 days)
  • 4 boats sold between $1M–$2M (flat from prior 30 days)
  • 3 boats sold above $2M in the past 60 days

The standout this period is the midrange $251K–$500K segment, which nearly doubled month-over-month, a clear sign of renewed strength among buyers looking for high-value boats in that price band. The $100K–$250K and $1M–$2M ranges held steady, showing consistent demand but without additional lift. Meanwhile, activity above $2M is slowly picking up, suggesting that selective demand still exists at the top of the market. Taken together, this paints a picture of a market that is beginning to move, with particular vibrancy in the mid-tier.  Outside of specific sales data, we have seen a significant uptick in activity which includes website traffic, new leads and active buyers looking to buy.  I would venture to say the last 30 days have had more activity than any comparable period in nearly 2 years.  Hopefully the activity will turn into sales and getting more people out on the water. 

Financing Environment

Rates remain competitive in the 6.25%–7.35% range depending on vessel age, loan size, and borrower profile. Standard structures continue to be 20-year amortization with 20% down.  Rumblings of a Fed Rate cut in September may improve rates in the coming months. 

Macroeconomic Backdrop

The broader economic picture remains steady. Employment and consumer spending are holding up, while oil prices have eased slightly, helping to moderate operating costs. Supply chain concerns tied to imported marine products persist in the background, but overall sentiment moving into fall is constructive.

Perspective & Outlook

One of the things boating consistently delivers—beyond the market dynamics—is perspective. Whether it’s a weekend getaway or a long cruise, time on the water has a way of resetting priorities. As we head into fall, the setup looks favorable: more selection, reasonable financing, and active buyers in key segments. Expect continued selectivity, but also decisive action when the right boat comes to market.