50 North Yachts Monthly Market Report – March 2025

As we transition into Spring, the West Coast boating season is ramping up, bringing increased activity to marinas and waterways. Historically, this period marks the beginning of a busier market cycle, as boaters prepare for prime cruising months. Let’s take a closer look at the current state of the yacht market and the key trends shaping the industry as we close out Q1 2025.

Industry Overview: Seasonal Trends and Market Performance

The West Coast continues to benefit from favorable weather and strong demand for recreational boating. The global yacht market, valued at approximately $9.5 billion in 2023, is on track to reach $14.58 billion by 2031, with North America holding a significant share. While economic headwinds persist, seasonal momentum is building as we enter the second quarter.

The mid-sized motorboat segment (25’-80’) remains a core driver of activity, appealing to a broad range of buyers looking for versatility and performance. This category includes everything from center consoles to luxury cruisers, making it a strong sector in both new and pre-owned markets. Larger yachts (80’+) continue to attract interest, particularly among buyers seeking custom features and long-range capabilities.

Market Trends: Inventory, Pricing, and Buyer Behavior

  • Pre-Owned Market Shifts: Pricing in the 25’-80’ segment has softened slightly, presenting opportunities for buyers. Inventory levels are increasing, giving shoppers more options and negotiating power compared to previous years when demand outpaced supply.
  • Interest Rates & Financing: Marine loan rates remain elevated (above 6%), which has led to a more measured approach from buyers. While this slows transaction speed, it also encourages strategic decision-making and value-driven purchases.
  • Customization & Technology: New buyers are prioritizing advanced navigation systems, expanded deck spaces, and high-end interior finishes. This trend is particularly evident in mid-sized yachts, where luxury features are increasingly expected rather than optional.
  • Superyacht Demand: The high-end market remains resilient, with well-appointed superyachts holding value. Buyers in this segment continue to seek bespoke layouts, advanced propulsion systems, and top-tier amenities.

Q1 Market Activity: Key Observations

Coming off the West Palm Beach Boat Show, there is cautious optimism in the market. Over the past two weeks (March 17–31, 2025), lead activity has seen a moderate uptick, reflecting seasonal momentum rather than a surge. However, sales volumes remain lower than in previous years due to extended time on the market and economic uncertainty.

While new listings continue to emerge, sellers may need to adjust expectations on pricing and timing. Conversely, buyers looking for pre-owned vessels have increased opportunities, particularly in the 25’-80’ range, where the inventory expansion provides negotiating leverage.

Looking Ahead: What to Expect in Q2

The start of Q2 presents a mix of opportunities and challenges:

  • Sellers should prepare for longer listing periods and competitive pricing strategies to attract serious buyers.
  • Buyers have more choices, particularly in pre-owned markets, but should act decisively on well-maintained, competitively priced vessels.
  • Macroeconomic conditions, including interest rates and consumer confidence, will continue to influence purchasing decisions.

As we move deeper into the boating season, market activity is expected to gradually increase, rather than spike. Upcoming industry events and improved weather conditions will likely contribute to more movement in both new and brokerage sales.

Stay tuned for next month’s update as we track these evolving trends. Until then, enjoy the start of Spring and happy boating!

— The 50 North Yachts Team

info@50northyachts.com
844-50NORTH
50 North Yachts @ Kona Kai Resort & Marina
1551 Shelter Island Drive, Suite 102
San Diego, CA 92106