June Market Report: Signals of a Strengthening Boat Market

Post-Show Reflections

With the final Southern California boat show of the season in the books and summer now in full swing, we’re heading into what is typically the best stretch of the year for boating in California. Thanks to our year-round boating climate, the next four to five months are prime time for getting out on the water, and many boaters are looking to make the most of it.

What we’re already seeing is a noticeable uptick in inventory. Both brokerage listings and dealer stock are growing, especially with non-current new models available at strong values. The market appears to be leaning in favor of buyers right now, particularly for those who are ready and well-informed.

California Sales Snapshot (May 15 – June 15)

Reported sales activity across California continues to show solid momentum, especially in the midrange of the market:

  • 54 boats sold between $100K–$250K (up 14 from the previous 30 Days)
  • 27 boats sold between $251K–$500K (up 12 from the previous 30 Days)
  • 11 boats sold between $501K–$1M (up 7 from the previous 30 Days)
  • 4 boats sold between $1M–$2M (up 1 from the previous 30 Days)
  • 1 boat sold above $2M in the past 60 days

The strongest movement continues to be in the segments where buyers are focused on value and opportunity, another indication that demand hasn’t disappeared, it’s just become more selective.

Financing Environment

Boat loan rates remain competitive, ranging from 6.25% to 7.35% depending on vessel age, borrower profile, and loan terms. These rates typically offer 20-year amortization with 20% down. While higher than the unusually low rates of a few years ago, they remain attractive by historical standards and continue to support a healthy financing landscape.

Macroeconomic Backdrop

The broader economic picture is showing signs of gradual improvement. Key domestic indicators like job growth, manufacturing activity, and consumer spending remain stable. In the past several weeks, we’ve also seen signs of calming in the Middle East, which has been welcomed by global markets. Oil prices have responded by pulling back, and overall investor sentiment has followed. At the same time, some tariff-related concerns remain in the background, particularly as they relate to imported marine products and global supply chains. Still, the general tone heading into summer is one of increased stability.

Perspective and Outlook

After more than two decades in this business, I’m still struck by the way boating offers something few other experiences can: time to reset, a chance to disconnect, and a different pace altogether. It’s something I hear often from clients as well, how just being on the water has a way of shifting perspective, whether it’s a short trip or an extended escape.

As we move deeper into summer, the signs are pointing in a good direction. Inventory is up, the financing landscape remains supportive, and we’re seeing meaningful activity in key segments of the market. The next few months should give us a clearer view of how things are shaping up for the back half of the year—but so far, conditions feel steady, encouraging, and well-aligned with the season ahead.